Sunday, June 10, 2007

Behind the Beans



Pick a Coffee. Pick a Cause. Make a Difference. That's a slogan a good friend of ours suggested to us several months ago. It stuck. That basically sums up our purpose for being in business.



  • Roast great coffee
  • Partner with great organizations (schools, churches, non-profits
  • Make a financial impact for these organizations through the simple means of coffee

Everyday, as Americans, we drink more than 300 million cups of coffee. Over 70% of those cups are brewed and consumed at home. The tastes and preferences of the specialty coffee consumer has shifted. Simply picking a vacuum sealed "brick" of ground coffee off of the grocery store shelf for coffee needs at home...that just doesn't work anymore. Specialty coffee consumers demand quality, freshness, and uniqueness.

Within the parents of your school, members of your church, and supporters of your non-profit there are specialty coffee consumers. Imagine if a percentage of those consumers purchased coffee on your behalf that generated a revenue stream for your organization. Consider that the average specialty coffee household uses about a pound of coffee a week...that is incredible potential for you!

Welcome to Rewired Roasters. We want to change the reason you drink coffee.



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