Saturday, June 30, 2007
School's Out For Summer! (But we're still roasting)
We have spent our summer meeting with local schools and presenting our company to administrators. We are so excited to welcome the new school year because this marks our first year making partnerships with some of our Chattanooga area public schools. As a graduate of Hamilton County Schools (Ooltewah High School c/o '93), it excites me tremendously to be able to help create an impact in the school system that gave so much to me. As we continue to meet with school administrators and add new schools, we will post them on here, as well as on our checkout.
We are excited to welcome two of our new school fundraising partners:
Westview Elementary - Chattanooga, TN
Ooltewah Middle School - Ooltewah, TN
Enjoy your summer!
Sunday, June 10, 2007
Behind the Beans

Pick a Coffee. Pick a Cause. Make a Difference. That's a slogan a good friend of ours suggested to us several months ago. It stuck. That basically sums up our purpose for being in business.
- Roast great coffee
- Partner with great organizations (schools, churches, non-profits
- Make a financial impact for these organizations through the simple means of coffee
Everyday, as Americans, we drink more than 300 million cups of coffee. Over 70% of those cups are brewed and consumed at home. The tastes and preferences of the specialty coffee consumer has shifted. Simply picking a vacuum sealed "brick" of ground coffee off of the grocery store shelf for coffee needs at home...that just doesn't work anymore. Specialty coffee consumers demand quality, freshness, and uniqueness.
Within the parents of your school, members of your church, and supporters of your non-profit there are specialty coffee consumers. Imagine if a percentage of those consumers purchased coffee on your behalf that generated a revenue stream for your organization. Consider that the average specialty coffee household uses about a pound of coffee a week...that is incredible potential for you!
Welcome to Rewired Roasters. We want to change the reason you drink coffee.